I’ve been on the CYBRLICH team since March of 2025, when my friend and bandmate Clipper asked me to make sound effects for the hand-animated first-person shooter he was making with a few of his friends. I jumped at the opportunity and got to work. After a while, I realized I could bring my creative marketing skills to the team and built out our digital presence. I’m happy to report that I’ve helped the game break 26,000 wishlists on Steam in under a year through on-the-ground activations at conventions and 100% organic social marketing.

Sound Designer/Marketing Producer

Sound Design Philosophy

I recorded and processed all the sound effects myself, without the use of a sound library. I wanted to do everything from scratch. To me, part of the joy of sound design is solving a puzzle using unconventional thinking. The most satisfying moments are when I’m going about life and hear something that could translate to a sound effect in a different context. My favorite example is when I was stirring mayonnaise into my tuna salad, and I realized it had the perfect viscous texture to use as a base for the game’s blood sound effects.

Synthesizers also serve as a major point of inspiration for me. Creating a synth patch requires working backwards from my imagined end result. It makes me think about the measurable elements of sound - how the frequencies change over time. I’ve made many sound effects with the help of my Korg MS-20 Mini synthesizer, often using white noise as a base. There’s a true pleasure in twisting knobs and routing patch cables to arrive at the perfect sound.

You can hear some of my favorite CYBRLICH sounds in my audio reel here.

Social and Digital Marketing

I worked with our lead artist, Peter Larson Schmidt, to create a style guide we could refer to for marketing purposes. I helped make our social color palette, turned Peter’s handwritten fonts into .ttf files we could use anywhere, and transformed key art and animations into social-friendly end pages, headers, profile icons, gifs, and more.

I run our social accounts, editing videos and posting at least twice a week across Instagram, TikTok, YouTube, Twitter, and Bluesky. My best performing pieces brought in 411,000 views on Instagram Reels, 248,000 views on TikTok, 110,000 views on YouTube, and 6 million views on Twitter. Bluesky is still pretty small potatoes, but everyone there is very friendly, so I keep on posting.

Check out our online presence through our linktree here.

After meeting IGN representatives at PAX East, I wrote, captured, edited, and mixed our trailer for them to premiere. It got the attention of 47,000 viewers on their page, and 101,000 more on IGN’s GameTrailers page. Check it out below.