Video Game Marketing

CYBRLICH

CYBRLICH and the Death Cult of Labor

I’m the marketing producer, sound effects designer, and occasional composer for CYBRLICH. The trailer I wrote, captured footage for, edited, and mixed has more than combined 140,000 views on YouTube across the IGN and GameTrailers pages, and my social media posts have reached millions. Click or tap on the CYBRLICH button to learn more about my contributions to the team.

Trailers

Dungeons & Ducklings

I wrote, captured footage, edited, and mixed this trailer for a very charming Pac-Man inspired roguelite. The main challenge I faced was making sure the viewer understood how to attack, string together combos, and convey the idea that you can play as different builds, while also featuring words of praise from Steam reviews.

Indoor Baseball

For this trailer, I wanted to highlight the chaos that comes with playing baseball indoors. I thought it would be fun to set all the action to the beat of the classic “Charge!” theme you’d hear at a baseball game, so I created my own version of the song in Ableton. The developer was missing sound effects for some of the interactable objects, so I offered to create those as well. I made around half of the unique sound effects that you hear in the trailer, which will be added to the game later. I’m honored that the developer trusted me with creating sounds for their game, and I’m looking forward to its full release!

Asbury Pines

Asbury Pines is an idle story-based game that takes place over several different eras of time. The mystery of the town unravels in all directions as the player manages the town’s resources. The writing is some of the best I’ve seen in a game. The developers had already figured out the beats of their trailer, but they were looking for help drawing the viewers’ attention to specific areas of the UI without overwhelming them with information. To accomplish this, I implemented simple but intentional motion to the clips and images. I’m happy with the result, which limits the information on screen to what needs to be conveyed in the moment.